Rebranding: Danylo Shulha and Mariia Liakh

Poznan, Poland, 2023

The Old Zoo is one of the oldest zoos in Poland. At the beginning of the 21st century, the zoo was a popular place not only among locals, but also among tourists. 

The city authorities adopted the concept of extending the zoological garden according to European standards. 

Now the zoo is in bad shape It's not just the lack of advertisements or interesting events on its territory: many simple things - for example, an inconvenient website or a damaged signboard.

We were not too lazy to go to the zoo: we talked with the workers, watched the animals, studied the existing navigation and visuals in the park.

Our task is to turn the zoo into an attractive point on the city map, where it will be interesting for students, children, tourists and even couples in love on a date.

The new branding should destroy the word "old" in the name of the zoo and seem to the visitor something new and exciting and interesting to visit.

In the new logo, we decided to combine two ideas: originality and universality.
We made silhouettes of animals living in the zoo from the letters

By making the logo more minimalistic, we get a convenient logo for use in different areas.

To reinforce the zoo's image as a place where everyone will feel comfortable, the FilsonPro family fonts with "strong and curvy" lines was chosen. FilsonPro is the stylish sans sherif font which good optimizes headlines, subtitles, texts as well as long paragraphs etc.

As part of the concept, we developed a series of illustrations with animals that live in the  Zoo: we drew a turtle, a cow, a monkey, a lemur, a frog, a fox and 

an sheep. We used the illustrations to design the: merchandise, outdoor advertising. 

The park has permanent free entry for everyone, but there is a paid area (reptile zone) within the zoo that requires tickets. We designed the tickets by adding the reptiles that live in the zoo

We have developed two types of clothing for zoo employees: colorful t-shirts and the badges for people in contact with visitors

Updated the zoo map and signage with visible icons. Simple and convenient navigation is essential: it helps to quickly find the right animals and not get lost.

There are a small number of cafes on the territory of the zoo and it is great for a family to have something to eat right at the zoo. 

Therefore, we prepared a design for the packaging of ice cream and coffee.

A merch of zoo is an additional source of income that helps improve animal welfare. 

We designed eco-friendly shopping bags and pins that both adults and children will love.

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Thank you! 

Project group:

Danylo Shulha - project designer

Mariia Liakh - project artist